Matrixx Initiatives, Inc. is a high growth over-the-counter healthcare company committed to providing consumers with “better ways to feel better” through the development and marketing of innovative self-healthcare products. Matrixx is the maker of the Zicam® family of products, including Zicam® Cold Remedy, the #1 cold shortening product in the USA. Unlike symptom relieving products, Zicam® Cold Remedy is used at the “Pre-Cold®” stage. When taken at the first sign of a cold, Zicam® shortens the duration of a cold.
The very first Zicam® product, the original Cold Remedy Nasal Gel™, came into the market in 1999. This first Zicam® cold shortening offering was joined by symptom-relieving products when the Congestion and Sinus items were launched in 2002. In 2004, Zicam® Cold Remedy oral products launched —the most popular of which is our RapidMelt® which dissolves rapidly on your tongue without water. Zicam® Cold Remedy RapidMelts® remain the most popular form of cold-shortening products available on the market.
The growth of the Zicam® brand has not been without its challenges. In 2009, Matrixx received a warning letter from the FDA regarding our Zicam® Cold Remedy Nasal Gel™ Spray and Nasal Swab products. The warning letter cited reports of some consumers losing their sense of smell (anosmia). Out of an abundance of caution, while a clinical link between the Zicam® products and anosmia was never found, the company voluntarily recalled the items, and ceased all future shipments.
Looking forward, we will continue to focus on innovation and self-healthcare products that provide a better consumer experience on the pathway to feeling better. Whether it’s better taste, convenience or yet to be discovered forms, we are focusing our resources on research and new product development across the full range of self-healthcare upper respiratory needs. In the past two years, we have brought to market Zicam® Cold Remedy Ultra RapidMelts® which allow for more convenient dosing intervals and Cold Remedy Ultra Crystals and Lozenges for even more choices when an on-the-go Pre-Cold® solution is needed. We’ve also added to our line of symptom relievers with a great tasting homeopathic cough suppressant containing natural mentha piperita, rather than dextromethorphan. Zicam® Naturals Cough syrup can be found alongside the Zicam® Cold Remedy products at most major retailers.
All of our Zicam® products are regulated by the FDA, and we adhere to the highest standards of quality and safety in the development and manufacturing of our products.
The company has offices in Bridgewater, NJ and Scottsdale, AZ. You can always reach out to us by going to our “contact us” tab or by calling 1-877-942-2626. We encourage your feedback as we continue to improve our products and to identify new and better ways to meet your self-healthcare needs.