BRIDGEWATER, N.J., September 24, 2020 – Zicam®, the #1 cold shortening brand*, is teaming up with Dr. Jake Deutsch, Founder and Clinical Director at Cure Urgent Care in New York City, to help people prepare for the upcoming cold season.
According to a recent survey of 2,000 Americans completed with OnePoll, consumers believe this cold season is different. More than 50% of those surveyed said they are researching how to be better prepared for this upcoming cold season compared to prior cold seasons, and nearly a quarter (23.48%) of respondents reported that they are responsibly stocking up on zinc.
With his facilities seeing more than 4,500 patients every month, Dr. Deutsch has counseled countless patients with cold symptoms. He understands the internal struggle between acknowledging symptoms and taking initiative vs. simply “riding it out.” Given the ever-present confusion between cold, flu and allergy symptoms, Zicam® and Dr. Deutsch want people to understand how to diligently take note of sneezes, sore throats and coughs – and jump into action at the first sign of a cold.
“I’m partnering with Zicam because I know it’s effective - I’ve personally used it for years, and it’s something I believe in,” says Dr. Deutsch. “What’s completely different about Zicam is that its homeopathic oral zinc is specifically formulated to shorten colds when you take it at the first sign. That means it works with your body’s natural defenses, so you get better faster, which is what my patients and I’m sure most others want to achieve,” continues Deutsch. “This time of year, people are tuned into their bodies in a different way – and as a physician, I want to encourage everyone to stay aware of those feelings and remain open to the idea that a shorter cold is actually possible.”
This cold season, Dr. Deutsch is sharing his expert tips to help ease symptoms and shorten the duration of a cold virus.
“We are thrilled to partner with Dr. Deutsch because of his true frontline experience with helping his patients get better during cold season year after year,” says Marc Rovner, CEO of Matrixx Initiatives, the manufacturer of Zicam®. “He also has extensive knowledge about the clinically-proven cold shortening power of Zicam, helping his patients be better faster.”